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This is where your AI journey starts.

Creative Authority is a training and philosophy for Real Estate agents who want to use AI

 

without losing their voice, judgment, or humanity.

 

Not with prompts.
Not with tools.

Scroll to see how this approach works in practice ↓

This is where your AI journey starts.

Not with prompts.
Not with tools.
With how you think, advise, and lead as a real estate agent.

 

Whether you're well-versed in LLMs or logging on to ChatGPT for the first time.

Creative Authority is a training and philosophy for agents who want to use AI without losing their voice, judgment, or humanity.

Scroll to see how this approach works in practice ↓

AI is not the problem. 

The problem is how we're being taught to use it.

We've been told to:

  • Learn better prompts

  • Buy more tools

  • Automate more of our business

And somehow, all of it feels louder, faster… but less personal.

The result?

  • Content that sounds generic

  • Follow-ups that don’t feel like you

  • AI that technically works, but doesn’t feel right

 
When AI is used like this, your communication lacks authority and clarity.
Confidence without clarity erodes trust. 
Read the Manifesto

Most AI trainings start at execution.

Creative Authority starts earlier.

Before AI ever writes a word, we focus on:

What you believe about real estate.

How you explain trade-offs to clients.

Where you draw lines, push back, and lead.

 

Only after that do we introduce AI.

Because tools don’t create clarity.
They amplify whatever you give them.

Our AI Training Program is Built on Three Foundations.

Your Mission

Why you work the way you do, and who you serve best.

Decision Rules

How you evaluate options, explain risk, and guide clients.

Language Patterns

The phrases, pacing, and tone that make you recognizable.

 
 

This becomes the reference system your AI works from.

Not prompts...
Principles.

Ready to Begin the Foundation Work?

Start defining your mission, decision rules, and language patterns.

Live Training (Virtual)

$1200

Four small-group, live training experiences where agents actively build and refine their AI environment — including mission, voice, standards, and real-world use cases.

  • Live instruction and guided discussion
  • Step-by-step build of your AI foundation
  • Real-time feedback and refinement
  • Applied examples for listings, emails, and client communication
Join the Next Training

Brokerage Training

Custom

Facilitated training sessions for brokerages and teams navigating AI adoption while protecting culture, standards, and client trust.

  • Authorship over automation framework
  • Shared standards for AI use across teams
  • Real-world examples from our industry
  • Thought-provoking, non-sales delivery
Inquire About Training

Keynote Engagements

By Inquiry

Keynotes and invited talks exploring authorship, judgment, and the human role in an AI-powered real estate industry.

  • Big-picture perspective on AI and humanity  
  • Clear reframing of value beyond automation
  • Stories and insights drawn from real estate
  • Designed to provoke thought, not sell tactics
Inquire About Keynotes

Meet Your Instructor:

I’m Matt Goldman. I’m a real estate agent, content creator, and educator focused on one question:

How do we use AI without losing our judgment, voice, and humanity?

After years of writing, advising clients, and building businesses, I’ve seen how quickly tools can flatten thinking when they’re used without intention. This work is about doing the opposite — teaching people how to lead their AI with clarity, standards, and authorship.

 

Learn More

Clarity in an AI saturated world 

A  newsletter with clear updates from the AI world — and short, grounded reflections on what actually matters for real estate agents.

Clarity in an AI saturated world 


A biweekly newsletter with clear updates from the AI world — and short, grounded reflections on what actually matters for real estate agents.

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